My initial goals for my logo was to create a logo that is well suited for my origami business. One that when you look at it it reminds you of origami and stays in your head. My end goal for my logo was to make the connection between my logo and my company in an obvious way and to make the logo look nice and pretty. My logo represents origami that is unique because not everyone can do it and each comes out differently. It's not always perfect but you try your best for the final product. This is why I like how you can make things out of paper no matter who you are or what you are. That's how I came up with originality origami. I chose to design my logo this way because whenever I think of origami a swan is most likely what comes up in my head. I like how the background color makes the image and text sort of stand out. Also it's easy to tell the connection between the two things. The graphic design principle I used were proximity/groupings, repetition of some shapes and the color of the shapes for the swan, emphasis and space.
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